When a prospect finds your community's facebook page, here's an example of what they can see once you have integrated Knock with your Facebook page:
A few things to note:
😊 Book Now button: This CTA (Call To Action) button at the top of your page links out to the Knock scheduling page where prospects can schedule a tour 24/7
📱 Knock tracking number- This allows prospects to text with your community, as well as call the community, all the while funneling into Knock, recording calls, and attributing the source Facebook
💌 Knock tracking email- This ensures prospects who email you off of facebook will be funneled in through Knock (and thus exported to your PMS) under the source "Facebook" and receive the auto-response to book a tour
🌐 Knock tracking website URL- This ensures that prospects who view your website via the Facebook website URL and contacts you will be sourced to Facebook.
Here's how to update integrate Knock with your Facebook page!
Step 1: Login
Login to Facebook as an admin who controls your community page. Then go to your community's Facebook page.
Step 2: Change phone number/email
Go to the About page on your community's Facebook page. Hover over the phone number, email address, and website and then click Edit:
When you click Edit on each of these, a modal will pop up prompting you to put in your Knock tracking number/email for Facebook. Put in your number/email/website URL and then click Save:
Note: You can find the website tracking URL on the Admin Dashboard, on the Google Doc under Sources in column E. Please use the Facebook one. It will be formatted like www.propertywebsite.com?utm_knock=fb. When adding in your FB tracking email, you may be required to confirm it is valid via a Facebook Verification email. This email will come into Knock as a guest card with a new message, so keep an eye out for and when it pops up simply confirm the addition of this tracking email in that guest card before closing it out.
Step 3: Add Book Tour button
At the top of your Facebook page, click + Add a Button
In the modal that pops up, click "Book with you" and then select "Book now". Once this is selected, click Next:
On the next page, select "Link to Website". A modal will popup where you can paste in your Facebook community link which can be found on your Admin > Sources > View Google Docs Spreadsheet. Click Save once you've added it:
On the next page click Finish:
You are done! You've now added your Knock tracking number, Knock tracking email, and a Book Now button to facebook. All of these things ensure that prospects who find you on facebook will funnel into Knock, have their source attributed to facebook, and automatically be given an easy to way to schedule their tour online 24/7. Great work!